1. Scope This Privacy Policy explains how Lyfe Dsign Coaching (“we,” “us,” “our”) collects, uses, and shares information when you use our website (lyfedsign.com), forms, bookings, digital content, and related communications (the “Services”).
2. Information We Collect • Information you provide: name, email, phone number, messages you send us, booking details, purchase details (items and amounts), preferences. • Automatically collected: IP address, device/browser type, pages visited, timestamps, and similar usage data. We may use cookies or similar technologies; you can manage these in your browser. • Payment data: processed by our payment processor (currently Stripe and OuickBooks). We do not store full card numbers.
3. How We Use Information • To provide and personalize Services (bookings, sessions, digital content). • To communicate with you (confirmations, reminders, updates, and—if you opt in—marketing). • To process payments, prevent fraud, and maintain security. • To analyze and improve our website and offerings. • To comply with legal, tax, and accounting obligations.
4. Legal Bases (for EU/UK visitors) Where applicable, we rely on one or more of the following: performance of a contract, legitimate interests (e.g., site security, improving services), consent (e.g., marketing), and legal obligations.
5. Sharing of Information We do not sell or rent your personal information. We share it only with: • Service providers acting on our behalf (e.g., Calendly for scheduling; Stripe for payments; Shine 360 for client management; website hosting and email service providers). They must protect it and use it only to provide services to us. • Legal/safety purposes (to comply with law, enforce terms, or protect rights, safety, or property). • Business transfers (if we undergo a reorganization or transfer of ownership consistent with this Policy). • California privacy notice: We do not “sell” or “share” personal information as defined by the CPRA.
6. Cookies & Analytics We may use cookies/analytics to understand site performance and improve user experience. You can adjust cookie settings in your browser. If we add advertising or retargeting technologies in the future, we will update this Policy and obtain any required consents.
7. Your Choices & Rights • Unsubscribe from marketing emails via the link in any email. • Request access, correction, deletion, or a copy of your personal information by emailing info@lyfedsign.com. • California residents: you may request access, deletion, or correction. We will not discriminate against you for exercising your rights. • EU/UK visitors: you may also have portability and objection rights and the right to file a complaint with your supervisory authority.
8. Children’s Privacy Our Services are not directed to children under 13. We do not knowingly collect personal information from children.
9. Retention We keep personal information only as long as needed for the purposes described in this Policy, including legal or tax requirements (e.g., purchase records typically retained up to 7 years). We then delete or anonymize it.
10. Security We use administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure.
11. International Transfers If you access the Services from outside the U.S., your information may be processed in the U.S., where privacy laws may differ. We take steps to protect information consistent with this Policy.
12. Third-Party Links Our website may link to third-party sites. Their privacy practices are governed by their own policies.
13. Changes to this Policy We may update this Policy from time to time. If changes are material, we’ll post an updated effective date and, where required, notify you.
