Hi, I’m Cheryl and I can help you reach your full
Potential Future Goals
My Story
I am Cheryl Rhodes Alexander, the founder of Lyfe Dsign Coaching, a Certified Transformational Life Coach, and a woman who has walked the path of healing and transformation. My journey is one of resilience, faith, and stepping into the fullness of my purpose.
About Cheryl Rhodes Alexander
Cheryl Rhodes Alexander is an Executive HR Strategist and Organizational Leadership Advisor with over 30 years of experience guiding organizations through complex workforce, leadership, and operational challenges.
She works with executive leaders, governing bodies, and senior teams to strengthen organizational structure, align leadership accountability, and build workforce systems that support long-term performance and stability.
Her expertise spans human resources strategy, organizational design, compliance, and leadership development—bringing both depth of experience and practical insight to every engagement.
Professional Background
Cheryl’s career has been rooted in human resources and organizational leadership across public and private sector environments. She has led initiatives that:
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- Strengthen HR infrastructure and organizational systems
- Improve leadership alignment and decision-making
- Address compliance, risk, and workforce challenges
- Support organizational growth and transition
Her approach is not theoretical—it is grounded in decades of real-world application, leadership experience, and results-driven strategy.
Credentials & Professional Background
Cheryl holds formal education and professional certifications in human resources, leadership, and organizational development. Her training is complemented by decades of applied executive experience across public and private sector environments.
How She Works
Cheryl’s work is both strategic and people-centered.
She believes that strong organizations are built through clear structure, accountable leadership, and intentional culture—not reactive decision-making.
Her approach focuses on:
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- Diagnosing root issues, not just surface challenges
- Creating structured, actionable solutions
- Aligning leadership behavior with organizational goals
- Building systems that are sustainable over time
This balance allows organizations to not only solve immediate problems, but to operate more effectively long-term.
A Distinct Perspective
What differentiates Cheryl’s work is her ability to integrate organizational strategy with a deep understanding of people dynamics.
She recognizes that leadership effectiveness is not just operational—it is also behavioral.
This perspective allows her to help leaders:
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- Navigate complex interpersonal dynamics
- Lead with clarity and confidence
- Strengthen communication and accountability
- Build cultures that are both structured and adaptive
Beyond Advisory: Lyfe Dsign Coaching
Cheryl is also the founder of Lyfe Dsign Coaching, a division of Cheryl Rhodes Alexander LLC, focused on personal transformation, identity work, and life transitions.
While her advisory work focuses on organizational performance, Lyfe Dsign reflects her commitment to individual growth and transformation.
Together, these two areas represent a comprehensive approach to leadership—one that understands both systems and the people who lead within them.
More Interesting Facts About Your Coach
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Work With Cheryl
If your organization is seeking experienced, strategic guidance to strengthen leadership, structure, and workforce performance, Cheryl brings the clarity and expertise to help you move forward with confidence.
