Hi, I’m Cheryl and I can help you reach your full
Potential Future Goals
My Story
I am Cheryl Rhodes Alexander, the founder of Lyfe Dsign Coaching, a Certified Transformational Life Coach, and a woman who has walked the path of healing and transformation. My journey is one of resilience, faith, and stepping into the fullness of my purpose.
Meet Cheryl Rhodes Alexander
Cheryl is a compassionate and visionary woman who is deeply committed to helping people on a granular level. With over 30 years of experience in human resources, as well as an educational background in counseling and psychology, she has expertise as a servant leader, mentor, resource connector, speaker, or community volunteer to serve others.
Cheryl’s resilient spirit helped prepare her for a transformative journey in 2019. A journey of self-discovery, breakthroughs, soul-searching, physical, spiritual, and relational healing, and forgiveness. Today, she embraces who she was created to be and her gift of helping others live life healed.”
Cheryl is a Certified Transformational Life Coach with a Masters’ degree in Career/College Student Services Counseling from Saint Mary’s College of California. She also has a bachelor’s degree in industrial/organizational psychology from San Francisco State University. She is also the creator of Baskets of Faith, a gift curation business.
A Journey of Strength and Self-Discovery
Throughout my 30+ years career—like some of you—I was often the “first,” the “only,” Black woman in human resources and leadership, or one of just a few. I spent years proving my worth, breaking barriers, and navigating corporate spaces. On the surface, I was thriving—leading, excelling, and achieving. But beneath that polished exterior lay a different reality—one shaped by fear, imposter syndrome, and the weight of unhealed wounds.
At a pivotal moment in my career, I was passed over for a promotion simply because I lacked a degree. That moment planted a seed of self-doubt, yet it also sparked an unrelenting drive to prove that I was enough. I returned to school, earned multiple degrees, and continued rising in my field. But as I climbed the corporate ladder, I realized the harsh truth: I was a symbol of diversity without real power, often sidelined and silenced.
For years, I fought to be seen and validated, shrinking my voice just to keep a seat at the table in environments where imposter syndrome and microaggressions were evident yet I discounted them. I internalized the belief that I had to be strong. Perfect. Unfailingly competent. I had to work twice as hard just to be seen. But no matter how much I achieved, I never felt like I was enough. The exhaustion of constantly striving to be “enough” led me to a breaking point. I had spent so long proving my worth to others that I had neglected the most important truth—I needed healing.
Healing Rooted in Faith
My healing wasn’t just about breaking professional barriers; it was about rediscovering my identity beyond titles and achievements. My transformation was anchored in my growing relationship with God, professional therapy, and deep self-work. At the core of this journey was forgiveness:
- Forgiving the systems that tried to limit me.
- Forgiving the people who underestimated me.
- Forgiving myself for believing I wasn’t enough.
Most importantly, I forgave those who unknowingly shaped my wounds—not to excuse their actions, but to free myself from the chains of the past. I no longer carry the pain of my past—it no longer defines or limits me. My inner child is safe, my soul is free, and my joy is fully restored.
I am enough—not because of what I do, but because of who I am.
Stepping into My Calling
But my true calling wasn’t just about career success—it was about helping women navigate life transitions, redefine their identity, and embrace their brilliance with confidence.
I intimately understand the complexities of reinventing yourself, whether it’s stepping into a new career, reclaiming your identity after a major life change, or breaking free from limiting beliefs that keep you feeling stuck. Many women, especially high-achieving professional women of color, find themselves at a crossroads, questioning who they are beyond their careers, relationships, or past experiences.
I know this journey well—because I’ve lived it.
I’ve overcome setbacks, navigated uncertainty, and redefined my purpose more than once. I know what it means to wrestle with self-doubt, to feel unseen despite your achievements, and to wonder if it’s too late to design a life that feels authentic and fulfilling. And I also know the freedom and power that comes with choosing yourself, stepping into faith, and embracing transformation with clarity and courage.
Why I Created Lyfe Dsign Coaching
As a Certified Transformational Life Coach and trauma support specialist, who is also a Christian woman and follower of Jesus Christ, I am dedicated to helping women—especially professional women of color—navigate major life transitions, reclaim their identity, and move forward with confidence and purpose.
At Lyfe Dsign Coaching, I create spaces where women can safely unpack their past, redefine their present, and boldly step into their next season. My coaching is not just about setting goals—it’s about:
Breaking through limiting beliefs that keep you playing small
Finding clarity and confidence in your next chapter
Building resilience and embracing personal transformation
Creating a life aligned with your faith, values, and vision
Through one-on-one coaching, group workshops, and faith-driven guidance, I help women step fully into the brilliance and purpose that has always been within them.
This is my calling. This is why Lyfe Dsign Coaching exists—to equip women with the tools to heal, grow, and design the life they were meant to live.
More Interesting Facts About Your Coach
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To the Woman Who Feels Stuck, Uncertain, or Unseen…
